|Taletyano Press - To let you know what you need to know.|
Millions from the Mind
Alan R. Tripp
But First, This Message... Acknowledgments Part I Money: The Creative Part of Invention Chapter 1 Going for the Gold A Tradition of Ingenuity Glossary Who Says It Can't Be Done? What Do the Winners Do Right? Looking into the Crystal Ball How Much is this New Product Worth... and to Whom? Chapter 2 Dealing with Money The Five Bridges to Success What Makes Investors Say 'Yes' What It Takes to Win Dramatizing the Opportunity Gold at Opposite Ends of the Rainbow A Very Independent Inventor Reality in Raising Money How to Create Converts Letting the Investor Participate Chapter 3 Finding the Money Sources Money Is Where You Find It Relatives and friends "Angels" Limited Partnerships Private Placements Venture Capitalists Your Banker Your stockbroker Government Agencies Investment Bankers Underwriters and IPO's Partners All the Friends You Can Get Part II Protection: Guarding the Gold Mine Chapter 4 Using Patents as a Business Weapon Using Patents for All They're Worth A Patent Primer The Business Side of Patents Before You Go for a Patent Making Your Patent Potent What is Patentable? A Picket Fence of Patents The Right Patent Lawyer Writing the Patent Application Suing and Getting Sued A New World for the Little Guy Royalties and the Common Good A Stance for Independents Winners and Losers in Courtroom Battles Losing and Winning and Why Knowing When to Say Yes Judgment Pending Patent Lingo Glossary Chapter 5 Building Other Proprietary Picket Fences What's in a Name? Trademark War Stories Trademark Asset Management Getting the Best Trademark Protecting Your Trademark Copyright? Right! Designing Design Patents Trade Secrets Sssshhh! Buying Instant Exclusivity Other Pickets for Your Fence Chapter 6 Capitalizing on Intellectual Property Patent, Patent, Who Gets the Patent? Gould's Legacy for All Inventors The Guys in the White Hats What's it Really Worth? Whose invention is it, anyway? Getting Millions from the Mind to the Bank How High is Up? Another Round of Invention Solving a Marketing Dilemma What Are the Right Questions? Chapter 7 Handling Foreign Rights...and Wrongs Around the World in Eighty Ways The International Patent Maze Partnering Abroad Exporting the Right Stuff Licensing Abroad What's So Different Over There? Picking Partners, Market-by-Market Do It Right or They'll Do You Wrong Deciding Who Really is the Best Person Part III Product Concepts: Finding Pathways to Market Chapter 8 New Product Marketing Insights Part I Spotting the Instant Winners Spotting the Natural Opportunity A New Twist on Corkscrews Turning a Nightmare into a Business Winners and Losers: Looking for Clues Learning from Mistakes Answering the Eagerness Equation Through Market Research Focus Groups One-on-One Interviews Telephone Interviews In-use Placement Which Crystal Ball Should You Choose? Uncommon Sense and Business Judgment Watch the Blind Side Chapter 9 New Product Marketing Insights Part II Finding the Channel to Market Singer's Electric Sewing Machine Lever's Gel Toothpaste The Razor Blade Wars Using Hindsight for Foresight Differentiating New Products Visualizing a Target Market Inventing the Package; Packaging the Invention The Myth of New Product Failure Invention Marketing 101 To Market, to Market Merging the Product and the Concept Innovation Thought-Starters and -Stoppers Part IV Pathways to Millions: The Selling of Invention Chapter 10 Licensing: The "Easy Route" to Money The Licensing Preliminaries A Many-Faceted, Happy Example The Lot of the "Company Man." What Do You Have to Sell? What Should you License? Placing Limits on the License To Whom Should You License? The Point of Entry Permutations of Presentations Making the Best of the Unexpected LETTER OF AGREEMENT FOR INVENTION OWNER MAKING DISCLOSURE MUTUAL SECRECY AGREEMENT Chapter 11 Licensing Agreements: Getting Yours and Keeping It How Much, How Soon, How Sure How High is Up? Statesmanship in Licensing A Licensing Map and Compass Setting the financial terms Front Money Beating the Lawyers Be Flexible Whence Cometh My Help? Chasing Rainbows, Chasing Money An Example of "Heads of Agreement." Chapter 12 Start-ups: The "Hard Way" to Money Inventing Answers to Business Problems Starting-Up as a Road to Licensing Making a Business of "Small" Inventions The "Big Time" Small Start-Up Turning a Small Product into a Big Business Start-up as a Prelude to Licensing. Not Just a Promise, but a Threat Profile of the Successful Inventor Chapter 13 Start-ups: The Common Ground Rules "Take It in the Ear!" Finding a Niche and Possessing It Packaging Inventions Computer Start-ups: Hard and Soft A Case of Not-So-Artificial Intelligence Is There a "Right" Way? Inventing Answers for Start-up Companies 1. Who is going to run the company? 2. What kind of company do you want to build? 3. What is the real competition? 4. How can you build credibility? 5. Can you take care of yourself? To Start or Not to Start, Always the Question Chapter 14 "Together or Separately" The Human Side of Invention Wisdom for Independent Inventors Thinking Critically About Inventions Wisdom for Corporations Reaching In Taking the Fear Out of New Products Stretching the Outreach Six Steps to Dialogland Appendixes Appendix A Inventors and Their Inventions Index By Inventor By Invention By Company By Trademark Appendix B An Inventor's Bookshop Appendix C Comprehensive Index Figures Figure 1 - Dental Rinse Method Patent, Richard Berger, Plax Figure 2 - Plax Trademark, Richard Berger Figure 3 - Ad from United Technologies "Think" series Figure 4 - Dental Rinse Composition Patent, Richard Berger, Plax12 Figure 5 - Colorocs' First Patent Figure 6 - More of the first Colorocs Patent Figure 7 - Colorocs Patent Detail Images Figure 8 - Do's and don't's of gift giving abroad Tidbits Davis (Levi's) riveted pocket-openings pantaloons drawing Davis' (Levi's) riveted pocket-openings pantaloons specification Ford's fuel injected engine drawing (large) Chapter 1 Eli Whitney's cotton gin Samuel Colt's first U.S. revolver patent... Bell's first telephone patent Gray's caveat drawing/Bell's patent cont'd Ford's fuel injector patent Edison's light bulb patent Whittle's main jet engine patent heading Otis' elevator safety brake Chapter 2 Bell's first telephone patent cont'd, with claims Carothers' first nylon patent Plunkett's Teflon patent. Ford's fuel injector viewed from above Ford's fuel injector detail drawings . . .
For the complete list of illustrations visit the Sample Illustrations section of the Millions from the Mind pages.
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